You’ve done everything right. The market didn’t notice.

That’s not a talent problem. That’s a strategy problem.

MissFit Coaching™ is a private executive search and strategy practice for directors, vice presidents, and C-suite leaders navigating career transitions at the $200K–$1M+ level.

Book a Free Executive Search Diagnostic See How It Works →

Two ways to work with us.

Self-guided or hands-on with Dee. See which fits where you are right now.

See both options →

Why the old playbook stopped working

You’re not stuck because you’re not good enough. You’re stuck because the game changed, and no one told you.

The executives landing senior roles right now are not applying harder. They are not rewriting their resume one more time. They stop thinking about what they want and start thinking about what a specific buyer needs.

The hiring manager is not hiring the most qualified candidate. They are hiring to minimize risk and get to value as fast as possible.

That shift, from applying to strategically positioning, from volume to precision, and from candidate to solution, is what MissFit Coaching is built on.

Dee DeRidder, founder of MissFit Coaching

I’ve been on the other side of this conversation

I know why strong candidates get passed over. Because I was the one doing the passing.

As a Senior Director at Motorola, acquired by Google, Vice President at Gallagher Consulting, at Verizon, at Analyte Health, and across multiple other portfolio companies under New World Ventures, I spent thirty years making the calls on who to hire, who to promote, and who to let go, across 26 countries and some of the most complex corporate environments in the world.

I understand how executive hiring decisions get made. I know how to position an executive so they stop being one of many qualified candidates and start being the only obvious answer.

That is what MissFit Coaching does.

The MissFit Method™

We don’t start with your resume. We start with who is buying.

A five-phase system, starting with an honest read on where your search is breaking down, building the strategy and materials that carry it into the market, and staying with you through the offer and the first months in the role.

See the full method and the results it produces →

You’ve done everything right. The market didn’t notice.

Two ways to work with us.

You’re not stuck because you’re not good enough. You’re stuck because the game changed, and no one told you.

I know why strong candidates get passed over. Because I was the one doing the passing.

We don’t start with your resume. We start with who is buying.

If the search is not moving, the strategy is the problem.