BOOK A DIAGNOSTIC

The method, and the proof it works

This isn’t a framework we read about. It’s the one we built from decades on the inside.

Dee DeRidder, founder of MissFit Coaching

About Dee

I spent three decades inside corporate hiring, at Motorola, through its acquisition by Google, at Gallagher Consulting, at Verizon, at Analyte Health, and across portfolio companies under New World Ventures. I sat in the room when the decision got made.

I started MissFit Coaching™ because I kept watching strong executives lose roles to people who were simply better positioned, and I knew exactly why, because I’d been the one making that call.

MissFit Coaching is the practice. MissFit Mindset™ is what I call the method itself, the philosophy behind every plan we build.

The MissFit Method™

Five phases. Each one earns the next.

  1. Phase One: The Diagnostic

    A specific read on where your search is breaking down, and why. It isn’t a personality assessment. It’s a direct answer about your situation.

  2. Phase Two: The Strategic Plan

    A clear, deliberate plan anchored in who needs what you bring, not a generic career summary or presentation.

  3. Phase Three: Market-Ready Positioning

    Building the assets that carry that strategy into the market: your executive brand, your narrative, your materials. It isn’t a resume rewrite. It’s your go-to-market system.

  4. Phase Four: Go-to-Market

    Conversations, outreach, momentum. You get prepared for every room, not as a candidate performing for an audience, but as an executive evaluating a partnership. When an offer comes, we build your negotiation strategy together, so you know exactly what to ask for and how to ask for it.

  5. Phase Five: Onboarding

    Support through the transition itself, so the first few months build on the same strategy that got you there.

Two ways to work with us

The same method. Different levels of Dee’s involvement. Choose based on where you are and what you need right now.

Self-guided

MissFit Essentials™

The complete MissFit Coaching system, on your own schedule, at your own pace.

  • Five-phase transition system, delivered as book-style reading, short video lessons, and guided exercises at every phase
  • Automated document outputs, as every module ends with a formatted, usable career asset
  • Right for you if you are preparing before a transition, not yet in active search, or prefer to work independently first

Collaborative, personal, premium

1:1 Intensive with Dee

It’s a partnership. Dee works alongside you across every phase of the search.

  • Collaborative support from Dee across every phase of the search
  • Positioning strategy, executive brand build, go-to-market execution, and outreach, handled together
  • Interview preparation and offer negotiation with Dee in the room

Right for you if:

  • You’ve been out of work for months and every week carries an actual cost
  • You’re negotiating an offer right now and can’t afford to get it wrong
  • You’re changing industries or making a move where the stakes are unusually high
  • You want every message reviewed before it goes out, not just the final draft

Not sure which is right for you?

Book a free 15-minute executive search diagnostic. We’ll identify the specific gaps in your current strategy and tell you where to start.

Book the Diagnostic →

What changes when the strategy changes

“I had 24 years of straight employment, no gaps, nothing to explain, and I still couldn’t get traction. What changed things was building an actual strategy instead of chasing postings. That’s what let me turn down an offer that wasn’t right before I had anything else lined up.”

— R.P. Landed: senior operations role, on his own terms.
Read R.P.’s full story PDF, 3 pages
M.C., general manager, data centre operations

“There have been a lot of highs and lows in this process. One thing I learned is to be more patient than I’ve been. I also learned that the people you’re really close to when you’re working are the people you need to stay close to. They become your advocates when you’re out in the workforce.”

— M.C. Landed: senior leadership role, after a 9-month search.
Read M.C.’s full story PDF, 2 pages

If the search is not moving, the strategy is the problem.

Book Your Free Diagnostic →